Backcountry Experience

This logo design is for a local Durango, Colorado company that offers backcountry equipment to their customers. I wanted to highlight the varied experiences when being in the backcountry by symbolizing the energy and excitement that awaits explorers, but also serving as a welcoming companion that offers guidance. Combining a perfect blend of athleticism and approachability, to the logos and to capture the essence of the backcountry was my goal.

Logos